Italiano
European outdoor report 2026

Economic impact of outdoor
segment in Italy

Direct economic impact of Italy outdoor sector – a 2026 forecast



We can estimate that the direct economic impact of the outdoor sector for 2026 stands at around €5.12 billion. This figure represents the contribution to the economy made by the spending of tourists who opt for outdoor activities.

This value is obtained starting from an estimate of the average daily budget of an outdoor tourist in Italy., that equals to 74.9€. This budget include accommodation costs and any other cost that has been done inside the campsite. As these are prices paid by the public, the figures include VAT.

5,12 mld

Direct economic impact

Forecast of direct economic impact of outdoor sector in Italy for 2026

74,9 €

Average daily budget per tourist

  • Accommodation costs (average across pitches, bungalows and glamping units)
  • Includes the cost of any meals consumed on site
  • Includes the cost of access to included facilities, such as beach access
  • Figure incorporates estimated inflation for Italy in 2026

68,36 mld

Forecast outdoor overnights 2026

2026 outdoor sector overnights forecast for Italy (by Thrends)

Source: Osservatorio Nazionale Federconsumatori; Istat; Banca d’Italia. 2026 forecast by Thrends

Total economic impact of Italy outdoor sector – a 2026 forecast



In order to estimate the outdoor sector contribution to the Italian economy, a range of figures has been calculated to give an idea of this value. Starting from the estimate of the direct economic impact (approximately 5.12 billion), two different expenditure multipliers for the tourism sector (derived from other studies and obtained using different methods) were applied.

This leads to an estimate that the outdoor sector in Italy could generate a total economic impact between 9.12 billion and 13.32 billion in 2026. 

9,12 mld

Total economic impact outdoor sector

1,78

Multiplier used

Average multiplier of direct economic impact in tourism in Italy (IRPET)

13,32 mld

Total economic impact outdoor sector

2,6

Multiplier index

Multiplier of the ratio GDP/tourism expenses (OpenEconomics e Fondazione TorVergata)

Data source: IRPET, Open Economics

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