Estimated value of the outdoor sector for 2025
direct economic impact of the outdoor sector for 2025
4,97 billion
Average direct daily expenditure per tourist
73,7 €
Spending on accommodation, on-site meals, and access to included services. Value including estimated inflation for 2025
Estimated overnight stays 2025
67,7 mln
Thrends' 2025 forecast of overnight stays
Data source: Federconsumatori National Observatory; Istat; Bank of Italy
Estimated value of the outdoor sector for 2025
Minimum value
8,85 billion
Multiplier used
1,78
Average multiplier of the direct impact of the tourism sector in general (IRPET)
Maximum value
12,93 billion
Multiplier used
2,6 mln
Multiplier Foundation ratio TorVergata) GDP/tourism expenditure
Data source: IRPET, Open Economics
Trends in the outdoor sector
5+1 situations that are influencing the sector
The evolution of the outdoor sector that has been underway for several years has led to a radical change in the way this type of holiday is perceived. This change is far from over; in fact, it is becoming increasingly evident. 5+1 trends to watch were identified to understand the phenomena that are impacting, and will impact, the evolution of outdoor accommodation. The trends were chosen based on phenomena that have begun to emerge in the sector, both from a macroeconomic perspective and in terms of product and service innovation.
Trends in the Outdoor sector
01
The shift toward hospitality-style services and products
Trends in the Outdoor sector
02
Focused upgrading of the tourism/product offering
Trends in the Outdoor sector
03
Wellbeing in the open air
Trends in the Outdoor sector
04
Outdoor and digital: tracking and analysing
Trends in the Outdoor sector
05
Inflation and tariffs: the challenge of trade policies
Trends in the Outdoor sector
06
The future of expandable modules
Explore the Outdoor Tourism Observatory:
-
Overview of Tourism in Italy
-
Outdoor: trends and forecasts
-
Markets and trends