The Outdoor Tourism Observatory was created to network
and conduct structured talks with key institutions and
the public sector.
It is a point of reference that presents itself
clearly and coherently, strengthening the sector's
identity and ensuring that its positioning is
instantly recognisable.
Outdoor Tourism Observatory 2026
Data, Trends and Sector Outlook
The sixth edition of the Outdoor Tourism Observatory expands its remit and takes, for the first time, a European perspective. A change of scale that restores the sector to its true dimension — structural, continental, shared. In a market showing signs of consolidation, the Observatory highlights dynamics, trends and competitive challenges, delivering a thorough analysis of 2025 and a prospective look at 2026 — with new tools built for industry operators.
Download the 2026 edition